Is Now the Time to Free Yourself of PPOs?

Productive Dentist Academy 3-Part Webinar Series Presented by Midway Education Center


Most Dentists find themselves with a lot of time on their hands lately and are searching for new ways to improve their practice when this crisis is over. But tomorrow’s landscape won’t look the same and neither will the way your patients behave.


In these new-found times:

  • Patients will need more care than ever before
  • Insurance may not be an option for many
  • You’ll want a winning strategy to get you productive again

A question on the minds of many right now is, ”Should I continue being in network with PPO?” The answer is: it depends. Join us for this live webinar series to learn insights into developing your business plan and determining the role dental insurances play in our “new normal”.


Part One: Why Transition to Fee-For-Service?

Dr. Bruce B. Baird | Monday, April 20 | 3-4pm CST | .5 Live Lecture CE Credit

Learning Objectives

  1. Learn the difference in workload comparing a FFS practice to A PPO practice
  2. Understanding that PPO’S are simply a marketing company with an insurance component
  3. Understand the difference between cost and affordability

Part Two: A Case Study of Taking the Leap into Fee-For-Service

Dr. Chad Johnson | Wednesday, April 22 | 3-4pm CST | 1 Live Lecture CE Credit

Learning Objectives

  1. Why now might be a good time to consider dropping PPO
  2. What happens when you eliminate insurance
  3. How marketing is your competitive advantage


Part Three: The Most Important Thing You Should Know Before You Jump

Victoria Peterson, SsD | Friday, April 24 | 3-4pm CST | 1 Live Lecture CE Credit

Learning Objectives:

  1. Identify your business lifecycle phase
  2. Define the limits you will accept for write-offs
  3. Learn scheduling, marketing and patient financing techniques that keep it all in balance

Speaker – Part 1

Dr. Bruce B. Baird

Dr. Bruce B. Baird is a 1980 graduate of the UT Health Science Dental school in San Antonio. After graduation he spent 4 years in the U.S. Army in Korea and at Ft. Sam Houston in San Antonio. After leaving the service he built a scratch practice in the small town of Granbury, Texas. Over 36 years he grew the practice into a multi-doctor, multi-million-dollar business with revenues in 2019 of over 5 million dollars.

Dr. Baird has lectured across the U.S. and Internationally for over 30 years. His topics include cosmetic dentistry, dental implants, communication skills and the business of dentistry. He taught at the Implant Preceptorship in San Antonio and to the seniors at Baylor Dental school.

He founded Productive Dentist Academy 16 years ago which has grown to a world class organization with doctors from all 50 states and 19 countries attending their workshops. With his partner, Victoria Peterson, they have grown the company to 42 employees providing seminars, coaching and marketing to thousands of dentists across North America.

In 2011 Dr. Baird founded Comprehensive Finance Inc. a company that helps doctors across the U.S. do their own financing. They have grown to over 23 employees and to date they have helped originate over 300 million dollars in financing. They are rapidly becoming the largest financial tech company in healthcare.

Speaker – Part 2

Dr. Chad Johnson

Dr. Chad Johnson is a practicing general dentist Iowa. A graduate of the University of Iowa College of Dentistry (2005), Dr. Johnson is a Fellow of the AGD, he is the immediate past president of the Iowa Academy of General Dentistry, and he also participates in the AACD, the AAFE, and the ALD and is a Diplomate of the International Dental Implant Association. He has served as Visiting Faculty at Spear Education in Scottsdale, AZ as part of the CEREC Mentor Group and has used CAD/CAM and CBCT since 2011 and has served as a CEREC Trainer. He is passionate about digital dentistry and practice management to help doctors actualize their potential within their practices. 

Speaker – Part 3

Victoria Peterson, SsD

Victoria Peterson, Co-Founder & CEO of Productive Dentist Academy, is a twice published author, celebrated public speaker, and has owned and operated several successful dental practices over the span of her 30-year career in dentistry. In 2013 she was honored with the Silver Stevie Award in 2013 as Female Entrepreneur of the Year. Productive Dentist Academy has been on Inc. 5000’s list of fastest-growing private companies in 2012, 2013, 2014, and 2018. In 2018, Victoria earned her doctorate in Spiritual Studies from Emerson Theological Institute. Victoria uses her own life experiences to coach others in highly interactive programs that incorporate expertise in emotional intelligence, practical business solutions, and energy healing.

Course Details

CE Credits Awarded 2.5 Live Lecture CE Credits
AGD Subject Code 550
Prerequisites None
Educational Method Electronically Mediated Live Lecture
Course Release Date 4/20/2020. 4/22/2020, 4/24/200
Tuition Complimentary

This course is offered in partnership with Productive Dentist Academy.

Conflict of Interest Disclosure: Dr. Bruce Baird is the founder of Comprehensive Finance which is discussed in Part One of this webinar series. The discussion surrounding the product was not included in the total number of CE credits offered for this series.

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