Bouncing Back from the Pandemic: Using Social Media & the Six Principles of Persuasion

The COVID-19 pandemic has changed the attitudes and behaviors of patients. New habits revolving around digital experiences have become the new normal. NOW is the time for an effective social media strategy that will persuade patients to sched­ule appointments.

Learning Objectives: 

  • – Understand the “6 Principles of Persuasion” and learn how to use them in your social media posts.
  • – Learn out-of-the-box, creative action items that you can do NOW on social media to attract new patients!
  • – Be prepared to communicate with patients the way they want to in a digital age.


This course will not be recorded and shared for on-demand viewing. It is only available live during the scheduled date and time.

This course is sponsored by:

  • Course Details: 1 Live Lecture CE Credit - AGD Subject Code 550 - No Prerequisites


Oct 13 2021


Eastern Time
7:30 PM - 8:30 PM



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  • Blake Hadley
    Blake Hadley

    Blake Hadley is a Founder and President of My Social Practice. He has won a number of national and international awards in art direction, advertising, and creative marketing strategy. He is passionate about helping dental practices use out-of-the-box thinking to create stories that spread on social media. Over the past 10+ years at My Social Practice, he has spoken to dental audiences all over the country and has helped thousands of practices thrive on social media. Blake lives in Salt Lake City, Utah with his wife and 3 kids.